Vincenzo Lancia

vincenzo lancia

Lancia is engineering and innovation.

Vincenzo Lancia created an atmosphere that gave his engineers freedom to design cars to be the best possible, without the interference of “bean counters”. Not a particularly sound model for making a profit, but it produced spectacular cars that were always far ahead of their contemporaries in getting a family from Point A, to Point B, safely, comfortably, and quickly.

For a more in depth story of the founding of Lancia, we recommend you read the complete history at